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The Experience Economy – [Updated Edition]
Häftad bok. Boston, Mass.: Harvard Business Review Press. 2011. xxvii, (1), 359 sidor.
Gott skick. Paperback. Tydligt genomläst, ganska välhållet exemplar. Överstrykningar i märkpenna förekommer, i diskret ljusgult och i prydlig stil.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781422161975
- Titel
- The experience economy
- Författare
- Pine, B. Joseph - Gilmore, James H.
- Förlag
- Boston, Mass. : Harvard Business Review Press
- Språk
- English
- Baksidestext
- Includes bibliographical references and index.
Boston, Mass.: Harvard Business Review Press 9781422161975 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781633697973
- Titel
- The experience economy - competing for customer time, attention, and money
- Författare
- Pine, B. Joseph
- Utgivningsår
- 2019
- Bandtyp
- (hardcover
- Språk
- English
- Baksidestext
- "Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers--resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. In a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and The Experience Economy offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy"--
9781633697973 -
Authenticity - what consumers really want
Inbunden bok. Harvard Business School Publis. 2007. 320 sidor.
Nyskick. Skyddsomslag i nyskick. Engelsk text.
Hel och ren bok.
Varsamt studerat ex/eller ett oläst ex?
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781591391456
- Titel
- Authenticity - what consumers really want
- Författare
- B.joseph Pine Ii
- Förlag
- Harvard Business School Publis
- Utgivningsår
- 2007
- Omfång
- 320 sidor
- Bandtyp
- Inbunden
- Mått
- 157 x 233 mm
- Vikt
- 453 g
- Språk
- Svenska
Harvard Business School Publis 9781591391456 -
What Consumers Really Want: Authenticity
Inbunden bok. Harvard Business School Press. 2007. 301 sidor.
ISBN 978591391456
Nyskick. Skyddsomslag i nyskick. In the pursuit of selling and making a career, many of us try to find the shortcut to finding out what the customer really want. A lot of the roads we choose are longer and more exhausting than they should be. What if all the customer really wants is pure läs mer … läs mer
Inrikes enhetsfrakt Sverige: 62 SEK
Harvard Business School Press 978591391456
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The experience economy Pine, B. Joseph - Gilmore, James H. Boston, Mass. : Harvard Business Review Press 1 ex 199 SEK
Authenticity - what consumers really want B.joseph Pine Ii Inbunden. 2007. Harvard Business School Publis 1 ex 84 SEK